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6

August

2011

Niche marketing :

Niche marketing is one of the best marketing methods that you can use if you are looking to market your business. One reason for this is that niche marketing allows you to target a specific group of people for your business, which targeting one group instead of multiple groups is considered a low-risk method.

If you wish to use niche marketing for your business the only way that it will be successful is if you use it properly. To use niche marketing properly you will want to follow the basic rules of niche marketing, although you don’t have to follow them exactly as described, you can add a bit of variation.

The first rule to niche marketing is making sure you are meeting your customers unique needs, which involves looking carefully at the product or service that you offer to ensure it is what the niche group needs. To meet the needs of your niche market the product or service that you are offering your potential customers needs to be unique, you cannot offer your customers the exact same thing that your competitors are offering.

The second rule to niche marketing is making sure you are wording your ads correctly. When you are marketing your product to specific people you want to speak the language of those people so that you can effectively reach them with your advertisements. The language that your customers speak is not just going to address the just the actual language, but also how they feel about specific issues and what they respond to. The best way to speak their language is to find out everything that you can about your potential customers, which will include their preferred method of communication so you can tailor your marketing methods.

The third and final rule to niche marketing is test marketing your product. This final rule is the most important rule of niche marketing because it is going to determine how useful your product is for the group that you are targeting. The best way to go about test marketing your product is to allow a select number of people from your niche group use your product. Once they have used it ask them to fill out a short survey on the product. Use the results of the survey to help improve your product. Improving your product increases your success rate with niche marketing because you are specifically tailoring your product to meet that groups needs.