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6

August

2011

Niche Marketing Strategies :

Using niche marketing strategies to help your business expand is a great idea, but it can only be used if you understand what niche marketing is. Niche marketing is where you market to a specific group, your target market. By marketing to this specific group you are able to tailor your marketing efforts to your niche market, which can help you save money on marketing but can also increase your sales because you are more likely to close a sale.

The problem with niche marketing strategies is that the only way to be effective is to know your niche market. Every business out there is going to have a different niche market, so in order to use niche marketing properly you have to know who your niche market is.

The first step to finding your niche market is to find a specific product that you are knowledgeable about. This can be a hobby that you have or current skills that you have, the more you know about what you are doing the better. If you are selling a product that is similar to your competitors, you are going to want to determine how you can make your product different. You want to figure out what you can do to get your customers to buy it from you and not the person next door.

One of the best ways to help determine your niche market is through market research. This research is going to enable you to develop your products or services for a specific audience based on that group’s feedback. Market research is also going to show you if there is a demand for your product or service. What type of niche marketing strategies you are going to use is going to vary based on the results of your market research.

Once you have determined what you are going to be selling, whom you are going to be selling it to, and how you plan to get these people to come into your business rather than the business next door you will need to design your businesses website. You want to build your website based on your target market. Your website is going to be the landing page from all of your niche marketing strategies, so you want to make sure it is easy to look at and easy to use. The more information your website has about your niche product the better because you want to convenience your customers to make a purchase before they leave your website.