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27

December

2011

How the World Searched in 2011 :

SEM Media lives and operates in the world of search. It’s how we learn and how we get our clients to the top of the search pack. So we find it interesting to discover just how the Internet world used two popular search engines this past year. Both Google and Yahoo! recently release their “Most-Searched” lists for 2011, and a few trends stuck out for us. Here’s a rundown of what we found.

Unsurprisingly, Apple dominated the search world this year, with “iPhone 5,” “Steve Jobs” and “iPad 2” landing in the top 10 fastest-rising searches this year. On Yahoo!, “iPhone” was the most searched term this year, edging out “Kim Kardashian” and “Katy Perry.” It was the first time since 2002 and “PlayStation 2” that a tech device topped the search query list.

The number one spot on Google’s fastest-rising search list was awarded to “Rebecca Black,” a YouTube sensation whose video catapulted to global fame after her video was discovered, reaching 100 million views within a month. This is a testament to the power of YouTube and viral videos. If you need assistance getting your message across via video and YouTube, SEM Media can help.

Of course, celebrities were often the target for the world’s searches, but if we can glean any hint of the future based on the past we saw this year is that people are excited to learn about products before they are available to the public. So if you want to create an Internet “buzz” about what you have to offer, you need a professional like SEM Media on your side. We can get you noticed online.