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8

August

2011

How Mobile Search is Growing :

Yes, many people have a smart phone, and it’s clear that these devices do much more than give one the ability to text or talk. And even though the number of apps available for these devices is astounding (350k+ for the iPhone, 200k+ on the Android Market), people are using their phones to find websites and perform searches.

In fact, former Google CEO, Eric Schmidt, stated recently that there are more web searches performed on smart phones than desktops in emerging counties like Indonesia and South Africa.

As far as sales are concerned, smart phone sales are projected to beat global PC sales within three years, and the growth of smart phone sales continues to increase by 30% each year.

The rate at which mobile web adoption is growing is eight times faster than the equivalent point 10 years ago for desktops. Technology is changing quicker than ever, and people are doing their best to keep up.

Currently, half of all new internet connections are from mobile devices instead of PCs, laptops or notebooks.

The question this begs, then, is whether or not your website and your marketing campaign will be able to attract mobile search traffic, and if you don’t position yourself ahead of the curve your website could get left behind.