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11

August

2011

Google Plus One Button Provides Authenticity and Action :

Everyone wants to be at the top of Google’s search results, which is why search engine optimization (SEO) is so important as a marketing strategy. However, Google has made some changes recently that warrant pointing out. It’s how Google+ is poised to alter the dynamics of search results. Google has made no secret of the fact that their Pagerank system – an algorithm that has been around since 2001 – is becoming less important these days, as is having a ton of links on your pages.

What will be important, according to Google, is how websites receive social interaction, especially through Google+ rankings. Already the world has seen Google+ profiles grow at lightening speeds (10 million accounts created in two weeks). And now savvy website owners are proudly displaying the Google Plus One button on their sites, right next to Facebook’s “like” button and Twitter’s “tweet” button. But Facebook and Twitter aren’t really directly affecting search engine results, but they are driving raw traffic to websites since one visitor can share a site with hundreds of their friends in seconds.

Google, though they haven’t said so officially, is looking to do more for SEO than Facebook or Twitter ever could. They recently filed a patent that shows how the SERP (search engine results page) may look differently in the coming months. It shows a new Question and Answer service that relies on friends helping friends find pages, places and websites that have what they are looking for.

These developments will still take months, maybe years, to completely pan out, but at least right now it’s providing a treasure trove of data that will be useful for Google and its advertisers. Currently, the Google Plus One system has been helpful to Google for illustrating which sites are useful and which ones are not so much.

The moral of the story is that Google Plus One is here to stay and it should be in place everywhere you already have other social media sharing functions. Now if only Google+ will be opened up to business profiles, but we’re still waiting to see about that one.