THE LEADER IN ALL THINGS DIGITAL Full Service Digital Marketing & Advertising Agency

BLOG

19

September

2011

Google’s +1 Button Could Change Relevance of Search Results :

A recent report by Wired magazine showed that Google is looking into how it can use Google +1 data to rearrange its search results. This is something many either feared or looked forward to, but the fact that Google hasn’t yet announced just how much of a role it will play in the order of things is what is most disconcerting about the topic.

Google has said it uses over 200 signals to determine site rankings, but it can also be a given that some signals are more important than others.

In a recent email, Google announced that it “will study the clicks on +1 buttons as a signal that influences the ranking and appearance of websites in search results. The purpose of any ranking signal is to improve overall search quality. For +1’s and other social ranking signals, as with any new ranking signal, we’ll be starting carefully and learning how those signals are related to quality.”

The Google +1 button now makes it easier for people with accounts to share content, not just promote it or give it a virtual “fist bump.” People who +1 a page or website can also choose to include it in their Google+ Stream, showing it off to their friends.

The flipside to implementing Google +1 data into search rankings is that it could lead to all-new blackhat SEO operations where some try to manipulate search results in their favor, which is one of the things Google’s +1 offering could have actually reduced. Only time will tell how this potential black mark will be handled.

Until then, many businesses and websites are utilizing Google +1’s utility and encouraging fans and visitors to “fist bump” their page. And other creative minds have decided to sing about it. Check out the video below.