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25

December

2011

Getting Local with the Locals Should be Your New Year’s Resolution :

While we just touted the great things social media networks can do for your brand, we now want to offer some reasons why it pays dividends to be represented on local search directories and search result pages.

In a study by the Pew Internet and American Life Project, which surveyed over 2,150 people 18 and older, most people turn to the Internet to look for news and information about local restaurants and businesses. In fact, 51% of those surveyed say they go online to find information about those places before going there, and 38% of those Internet users perform search engine queries for local business information; while only 3% turn to social networking sites.

Word of mouth still carries a very important and popular marketing message, as nearly one out of four respondents relies on word of mouth for information on a business. However, capturing that 38% of users who perform a search query is where new business can easily spring from, so make sure you’re represented there. Talk to SEM Media about your opportunities in local search results.