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31

March

2012

Facebook Timeline Bumps Brand Page Engagement by 46% :

On March 30, Facebook rolled out the mandatory Timeline for all Brand Pages, and those companies that took early advantage of switching over to the updated look have gotten a sizeable bump in their brand engagement.

According to research company, Simply Measured, a small sampling of brand pages showed that their engagement increased by 46%  over previous engagement. On the higher end of the scale, both the Livestrong and Toyota brand pages saw an engagement bump of 161% and 156%, respectively.

While direct responses to status updates fell after brand’s adopted the Timeline, responses to both videos and images rose a composite 65%, likely due to larger image displays, says Simply Measured. This may prompt more Facebook marketers to post more videos and images on Facebook.

Already over 8 million brands on Facebook have switched over to Timeline before the March 30 deadline, roughly one-fourth of all brands on Facebook.

To recap some of the features of Timeline, pages now have the ability to post a banner image (851 x 315 pixels) at the top of the page, users can send direct messages to your page instead of making public wall posts, you will have the ability to pin posts you want displayed at the top of your page (for up to seven days at a time), and customers will have easier access to your About page on Facebook.

SEM Media has been managing and marketing Facebook brand pages for many of its clients. If you have questions about the change over to Facebook Timeline, talk to the professionals at SEM Media.