THE LEADER IN ALL THINGS DIGITAL Full Service Digital Marketing & Advertising Agency

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6

August

2011

Email Marketing :

Since email marketing is the most basic method of internet marketing, you will want to make sure that you are using it for your business. Just using email for marketing purposes is not going to be enough though because of how many other people are using it. When using email marketing you are going to want to do everything that you can to cause your email to stand out from others. At the same time you want to make sure that your potential customers are taking the time to read your emails rather than just deleting them.

One of the best ways to improve your emails chances of being read is by taking the time to personalize each and every email that you send out. Sure, you can easily send out a mass mailing to everybody in your email list, but that is going to come across more like junk mail or even spam. If you send out each email individually you can take the time necessary to personalize the email with your customers first and last name.

When you are getting ready to send out your email message you want to take the time to double check your message to ensure that is what you want to send. When reading the email message pay close attention to what you are telling your customers that you will do, make sure that it is something that you will honor. You also want to let your customers know what they can expect from you. The wording that you use in your email message should be perfectly clear so that your clients don’t misinterpret anything. And remember to always follow through with what you have said in your email messages because it will help you to establish trust with your customers and build your businesses integrity.

At the bottom of your email message you are going to want to include various links, you can also include a link or two in the body of the email. One link that you want to include is a link back to your website because that is how your customers are going to be able to find out what else you have to offer them. With how important this link is it is of great importance that you have an outstanding landing page for your customers because that will be the difference if they stay on your page or leave it for your competitors.

The other link that you need to include in your email messages is an unsubscribe link because it gives your customers the power to choose whether or not they want to continue receiving your messages. With the unsubscribe link you also want to include a comment box for any suggestions so that you can improve your emails that you send out. You can also allow them to select a reason as to why they want to unsubscribe, so you know if it is something that you are doing or not doing that is causing your customers to leave.