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28

August

2011

Did the Blogger Die and We Not Know It? :

In the Internet world, “dying” is term people use to indicate a lack of interest in it. What once was king is now a lowly peasant. Earlier this year, The New York Times suggested that blogs may soon be “dead” as more Millennials and Gen Y folks turn to sites like Twitter and Facebook to get their messages out.

The Times cited a report from the Internet and American Life Project at the Pew Research Center. Calling it “Social Media and Young Adults,” the report showed that children ages 12-17 are blogging less and “tweeting” more. But blogging “Boomers” (46-55) are on the rise – up five percent between 2006 and 2009. And blogging “Anciens” (65-73) have risen by 2% in the same time period.

So is blogging dead? It depends on who you’re trying to attract. It’s a natural human behavior to be attracted to what you’re interested in, so if you’re wanting to reach more 12-17-year-olds, blogging may not be the way to do it, as there are fewer out there interested in blogs. If you’re wanting to attract more people ages 46-73, those with jobs and spending budgets, you’re in luck. They like to write (and read) blogs.

Promoting your blog, however, is another story. It would be unwise to discount the power that social media has for promotional purposes. Yes, more adults like blogs than do teenagers, but adults who blog and read blogs are also using social media. So in order to properly promote your business’s blog, you must use all the social media tools at your disposal. Think of it this way – adults are more inclined to look at a tweet or status update and take action on it; whereas teens who have given up on the power of blogging think they can get all the info they need in 140 characters or less.

So the answer is that blogging may be dead to some, but clearly rising out of the grave to others. It’s all a matter of perspective, and savvy business owners know that you must appeal to all types of perspective in order to get noticed, so blog away.