THE LEADER IN ALL THINGS DIGITAL Full Service Digital Marketing & Advertising Agency

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6

August

2011

Business Integrity :

When running a small business integrity is everything, if your business doesn’t have integrity there is a very real chance that the business will fail. Integrity in a business starts when you first open your doors for business and it continues daily through our actions. Your want your business to be known for good things rather than bad, so you want to make sure that people trust you and what you have to offer.

When it comes to integrity, either your business has it or it doesn’t. However, if you are starting to notice issues within your business you might want to give serious thought to the integrity of your business, which by the way comes from the top down in a business setting. By integrating the seven principles of business integrity onto your small business, you will notice an immediate improvement in your business and the relationship that you have with your customers and vendors.

  1. You need to understand that people only want to do business with a company that they can trust. Even in business trust is something that is earned, but within a business trust is established based on the fact that customers can rest assured of your ability to deliver things, how strong your business is, the character of your business and whether or not your employees speak the truth.
  2. Your business needs to be constantly looking to improve so that you can do better by your customers. Rather than simply accepting your business and sticking to what works as around about ways that you can make your business better. Make sure you ask both employees and customers.
  3. No matter what you need to work on gaining the trust of your past customers, especially if something bad happened. The best way to gain their trust back or to gain their trust after something has gone wrong is to live up to any commitments or obligations that you have made.
  4. Look at all of your advertising materials, paying close attention to anything that is written down in print. You want to make sure everything is clearly stated and nothing is misrepresented. You also want to ensure that nothing written down can be misinterpreted.
  5. Stay involved in your community, which includes any issues related to your community or any community activities that are planned. Show that you support your local community and the locals are likely to give back to you.
  6. Even if you are outsourcing your accounting you want to take a hands on approach. This will show you what is going on in your business and allow you to spot problems before they get out of hand.
  7. No matter what treat people with respect, even if you don’t agree with them. Treating people with respect and treating them kindly goes a long way in building and establishing trust.