THE LEADER IN ALL THINGS DIGITAL Full Service Digital Marketing & Advertising Agency

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6

August

2011

Articles as marketing :

Writing articles that you can post to various article directories is a cost effective marketing method that you can use for your business. By writing articles and submitting them to the various article directories you are getting your name out there to potential customers. If you want to increase the traffic to your website based on the articles that you are writing there are a few basic things that you need to know. One of the first things that you need to know is you can’t just simply write an article on whatever you want. When writing articles as a marketing technique you want to write on topics that relate to your targeted market. Writing to your target market is essential because you need them to read the articles to find out about what you have to offer, if they don’t read it there isn’t even a chance that they will visit your website. Something else that you need to know about writing articles is that you want to write on topics that you know about. Writing does not come naturally for very many people and if you try to write on a topic that you know nothing about the article is not going to read very well, no matter how much research you put into the article. Writing on topics that you know and understand you have a better chance coming off sounding like an expert, which will give your article the authority that it needs to capture your reader’s attention. No matter what topic you are writing about you want to write an original article. Writing an original article ensures that your readers are not going to be reading something that they have already read on another website. Providing your readers with original content is also going to help you create valuable content because you are giving your readers unique articles that you are experienced with. You will also want to have fresh content, so you want to commit to writing a specific number of articles each week or day. Part of writing article sis including links in your articles or at the end of your articles in a resource box that link back to your business’s website. When including any type of link you want to make sure that you are using the correct link, otherwise who knows where your potential customers will end up. Each article directory has their own rules about including links, so make sure you are familiar with them before submitting articles with links.