Where Internet Marketing and Kevin Costner Differ :
Your business website is not like a Field of Dreams – if you simply build it, traffic will not come. It takes time, money and vision to 1) bring visitors to your site and 2) convert them into paying customers. And in a world where the scales have tipped so more small businesses have websites than do not (according to a recent Zoomerang survey), the competition for visitor traffic will only increase in the coming years.
The same survey showed that small businesses are clearly supportive of using social media to promote their business – one-third of survey takers use social media (80% of which use Facebook) for business promotion. Fifty-four percent of survey respondents have a website, but only 13% of those with websites use it for blogging. These particular stats show that not everyone understands that Facebook will not bring you the traffic you need, and social media has a much broader (yet misunderstood) scope than status updates or “tweets.” You must bring direct traffic to your site where you can sell to, educate and impress your customer base, and that can only be done by investing in internet marketing.
Internet marketing helps attract prospective customers who are actively looking for the services and products you offer. Through pay-per-click advertising, you can target advertising in certain geographic areas where you do business. And internet marketing draws in visitors who make not be committed to buying from you immediately but will be aware of your products when they are ready to make a purchase.
Internet marketing takes the guesswork out of finding customers. Through specialized campaigns, internet marketing brings your compatible customers to your business’s front step. That sounds pretty nice doesn’t it? Are you in?