Tag Archives: Facebook Pages

6

March

2012

Facebook Timeline for Brand Pages and How it Can Work for You :

Facebook has been releasing several design upgrades in the recent days, most notably the Facebook Timeline for Pages. With uncanny control, new ways to boost engagement and a load of new features, it will take time to master, but you should certainly make it a point to do so.

For a limited time, Admins of your Facebook Page can activate a Timeline preview manager, where changes will only be seen by the Admins, not your fans. This will allow you to play around with some of the new features in private. After March 30, Timeline will automatically be visible to your fans on all your Pages.

Visually, the most notable change is the ability to post a banner image (851 x 315 pixels) at the top of your Page. Facebook says this space is not designed for “calls to action,” such as discount coupons or “Please Like Us” messages. It’s there to allow for visual cues into your product and/or business.

A change that may be a little harder to get used to is that no longer will you have the ability to assign which page your visitors land on first. Everyone will land on the home page, so you’ll lose out on any sign-up widgets or coupon pages you currently have. However, with a greater visual nature to the home page, your customers will easier access to your About section, so make sure you fill it out with short, punchy descriptions of your products and business.

From a customer service standpoint, a major change with Timeline is the ability for users to send your Page direct, private messages. No longer will every question a customer has be posted front and center on your Wall. Instead, customers can connect with your business on a one-on-one basis. The flip side, however, is not possible. You cannot engage your fans through private messages; you can only respond to a message that has been sent to your Page first.

One of the new features that should be mastered quickly is Pinned Posts. You will have the ability to pick one post on your Wall and keep it “pinned” at the top for seven days. This is how you can direct customers to important announcements, promotions and photos. You can also select important posts that will appear the full width of your Page. They won’t be “pinned,” but they will be larger than other posts.

If you have questions about your Facebook Page, or if you’re concerned your business isn’t ready for these changes, talk to the professionals at SEM Media. We can guide you through all social media platforms.